social media – Page 2

Why and How to Convert a Facebook Profile to a Business Page

March 14, 2013 by Stuart 1 Comment

Facebook Profiles vs Pages

I continue to receive “friend” invites from “Businesses” so I thought I would look into helping everyone figure how and why to convert to a proper profile page.

The first reason I want to point out is that in order to find you when your Profile is your business is that it should be set to public. Otherwise all of your posts will go to waste as far as SEO is concerned. However, if your Profile is set to public, all of your personal information that you’ve submitted is publicly available; such as birthday, addresses, and “personal” posts and shares. You Business Page can be set to public and filled in with all of its contact information, and not include any personal information. And since so many sites link to Facebook, you might accidentally share something you wouldn’t want to share to your Business “profile.”

Another practical reason I think people should convert to a proper Page is that it can allow multiple administrators without giving out the password for your “personal” Facebook account. This is a great help if you decide to hire a marketing professional, as they will be able to post and comment “as” the Business Page. For Mackey Productions, I am able to upload and post a video I produce for you as a client to your Page. This avoids having to figure out to get a very large video file to you via the web or a “thumb drive.” And you can remove administrators at any time.

Third, it is technically against Facebook’s rules:

SinceÂ personal accountsÂ areÂ meantÂ forÂ individual people, theyÂ aren’t suited to meet your business needs. Pages offer more robust featuresÂ forÂ organizations, businesses, public figures, brands and organizations.Â Learn more about Facebook Pages.

Maintaining a personal accountÂ forÂ anything other than an individual person is a violation of Facebook’sÂ Statement of Rights and Responsibilities. If you donâ€™t convert your noncompliant account to a Page, you risk permanently losing access to the account and all of its content.

Below is an article I found that sounded like to would be very helpful during your transition. NOTE: I have not actually tried this method. My Business Page and my Personal Profile have always been separate.

http://scalablesocialmedia.com/2011/07/convert-facebook-profile-business-page/

Here are links to my business and personal profiles to show the difference.

I hope you found this helpful. If you also want to automate sharing Page posts to your Profile, check out this If This Then That recipe at ifttt.com.

Social Media Automation Using IFTTT

November 15, 2012 by Stuart Leave a Comment

Screen grab of my mind map sketch for how I route my social media channels automation.

I think I have finally reduced my Mackey Productions postings to be automated, and this is a test to see if it worked, and has links to how I did it.
It is all outlined at Computer World, by Mike Elgan here: http://goo.gl/A0V0j.
First, I had already been using If This Then That ifttt.com) to automate some functions. But I came up with one route to eliminate some previous problems I had with double posts. I hadn’t really been using Google+ at all since there weren’t any aggregators that would post to it.
I am also using the built in Facebook-to-Twitter function of Facebook Pages to create my tweets, since I post to Facebook more often than I do to twitter. I may end up reversing this behavior because 1) News360 which I use for my news feeds will post to Twitter and Facebook but not my Facebook page; and 2) The built in iOS 6 apps can link to more than one Twitter, allowing me to post to twitter from almost any app on my iPhone.
If you are looking for how to engage your customers â€“ and POTENTIAL customers â€“ give these tricks a try, or contact me.
Mackey Productions is a full service video production company specializing in marketing videos for small businesses to use in trade shows and social media. Contact Mackey Productions to see how we can create a great marketing video for your company!

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